Each store or chain has its own requirements on the design. On Ricana, we are working with both its own and independent designers. Everything to customize each client's needs. It is ultimately the shop's profile and nature of the products that determines the design. A rack should be neither too dominant or too subtle. The balance between them is important.

Instead, highlight the goods and make it easier for the consumer. When we at Ricana designs we consider as many factors as possible. The more we know about the store's needs the better. What colors dominate the store? Where should the stand be placed? What are the values we want to signal and what emotions and do we want to produce for the end customer? Over the years we have learned that all this is important when designing the shop interiors.